When a Crisis Goes Viral - Social Media, Humor, and Resilience in

Speaker: Moa Eriksson Krutrök - associate professor of sociology at Umeå University whose research focuses on social media, crises, emotions, humor, and digital resilience. In 2025, she received the Umeå Municipality Science Award.

In her lecture, she highlights how social media quickly takes center stage during crises - as a source of information, community, and humor, but also as a platform for disinformation and influence campaigns. How are we affected by what we encounter in our feeds, and how can social media simultaneously contribute to our resilience?

📍Location: Västerbottensrummet, City Library, Skellefteå.
🎟️ The event is free of charge. No registration is required.

ℹ️ The lecture is part of the Preparedness Week - an information campaign that takes place in week 39 every year and is led by The Swedish Civil Defence and Resilience Agency (MCF). This year's theme is You are part of Sweden's total defence, where the focus is on highlighting the importance of us all contributing to be able to cope with crises and possible war.