Together we get more people to choose a sustainable Skellefteå

Visit Skellefteå is jointly owned by the municipality and the business community in Skellefteå. Our mission is to market, and actively strive to make Skellefteå, through experiences, meetings, and events, an attractive visitor destination and a prominent place to live. In collaboration with the municipality, our member companies as well as our residents and visitors, we work to get more people to choose Skellefteå



We are tasked with developing and positioning Skellefteå as a commercial city striving for a vibrant city center, attractive for both residents and visitors.

We strengthen Skellefteå as a tourist destination and promote the entire destination regionally, nationally and internationally as well as running the tourist center.

We develop Skellefteå as a meeting place focusing on national and international congresses, international business groups, and incentive trips.

Contribute to developing Skellefteå as a city for events with the aim, through small and large events, to attract more visitors, generate more guest nights, and build pride among the residents of Skellefteå.

Visit Skellefteå is jointly owned by the business community (51%) and the municipality of Skellefteå (49%) and is the collaboration platform that works with the development, coordination, and marketing of Skellefteå.

Visit Skellefteå and Skellefteå Tourist Center have been reviewed according to the Global Sustainability Tourism Council´s criteria for sustainable tourism and part of Västerbotten Experience

Skellefteå is part of the destination Swedish Lapland and Visit Skellefteå is a co-owner of the Swedish Lapland Visitors board, representing the tourism industry in northernmost Sweden and managing and markets the place brand Swedish Lapland.





Västerbotten's three destination organizations Visit Umeå, Visit Skellefteå, and Gold of Lapland, together with the regional organization Region Västerbotten Tourism, have applied for and been granted funding in the collaboration project Västerbotten Sweden. It is the first joint, county-wide, project ever within the county's hospitality industry where all the county's municipalities are involved. Through the project, hospitality companies will get closer to each other, gain exposure, and strengthen their knowledge of exports. The place brand Västerbotten Sweden must work with and for companies with quality-assured, attractive, and more sustainable experiences. This creates a uniform and attractive range that is primarily aimed at international guests.

Project period: 2023-2025
Financing: SEK 30 million

Read more about the investment in a joint press release HERE (only available in Swedish)

Contact and more information
Annica Öhman, Project manager Västerbotten Sweden
+46 70 528 11 08,


The Bothnian Coastal Route project aims to increase awareness of the coastal route across the Kvarken and around the Gulf of Bothnia as an attractive travel route for both foreign visitors and the local population. Through the project, the aim is to increase the reasons to visit the destinations along the route to discover their rich product range and at the same time create better conditions for sustainable growth. The granted funding involves an extensive collaboration between three Swedish and four Finnish organizations where they come together as project partners in a three-year Interreg Aurora project starting from January 2023.

Project period: 2023-2025
Financing: SEK 30 million

Read more about the investment HERE 

Contact and more information
Bo Wikström, Project manager Coastal Route
+46 70-597 73 33,