CEO
Maria Broman is our visionary CEO and guiding star – a forward-thinking force who knows the tourism industry inside and out and leads the way forward. She cares deeply about the people around her, excels at collaboration, and is driven by seeing the team grow.

FINANCE & ADMINISTRATION
Victoria has full control over everything from accounting and financial statements to ticket sales – and keeps an eye on the rest of us too. She’s our steady rock at the office, always helpful, considerate, and truly dependable.

HEAD OF MARKETING & COMMUNICATIONS
Sven is responsible for our overall marketing plan and ensures that all our communication and marketing efforts are aligned, regardless of the business area. With his unique combination of a strategic overview and hands-on drive, he manages to set direction while making things happen in the here and now.

DIGITAL STRATEGIST
Saleta showcases what makes Skellefteå unique to the world and creates a digital presence that attracts both visitors and new residents. She runs campaigns and is the central hub for Visit Skellefteå’s digital marketing and communication.

BUSINESS DEVELOPER, TRAVEL TRADE & PRESS
Tim works to strengthen Skellefteå as an international destination. He collaborates closely with local businesses and entrepreneurs and contributes to the development of the region's tourism industry with a focus on long-term relationships and new opportunities.

BUSINESS DEVELOPER, CITY CENTRE & COLLABORATION
Maria keeps track of just about everything and is a project manager with a capital P. She is responsible for the Retail & City Centre Development business area and spends half her time managing collaborative initiatives focused on developing the city centre and its events. The rest of her time, she is the lead project manager for the Swedish National Championships Week, Winter 2028.

BUSINESS DEVELOPER – MEETINGS & EVENTS
Stina plays a key role in both strategic planning and execution – always with a strong focus on hospitality. She is responsible for our Convention Bureau and works to attract more major meetings and conferences to Skellefteå. She is passionate about developing Skellefteå as a sustainable destination for meetings and events.

CITY CENTRE MANAGER & EVENT COORDINATOR
In her role as City Centre Manager, Veronica is responsible for maintaining relationships with shops, cafés and restaurants in the city centre. She is also at the heart of planning and coordinating a variety of city centre activities. As Event Coordinator, she is responsible for Visit Skellefteå’s event calendar, event marketing and maintaining relationships with local event organisers. You’ll also find Veronica at the Tourist Centre, where she is happy to share tips on everything else there is to see and do in Skellefteå.

SKELLEFTEÅ TOURIST CENTER
Anna is the embodiment of structure and organization, responsible for tourist information, ticketing setup, and coordination. She engages with both residents and visitors – digitally and in person – ensuring everything runs smoothly.